We're fighting a pop-culture generation of fast-food audio.
There's an inherent problem with those ever-common loose fitting white earbuds (you know the ones)... competing outside sounds. As outside sound comes flowing in (nearly unobstructed), people inherently turn their music up (on average +13dB). Depending on where you are (flying on jet, riding the subway, riding the bus, walking downtown, etc), this can encourage raising your music volume to harmful levels.
Enter Noise Isolation Comfort...
Not to be confused with (active) noise cancellation, noise isolating earphones use form-fitting eartips that create a seal in your ear, signficantly reducing outside volume. This quieting result not only protects your hearing, but allows you keep your music down to a safe and comfortable listening level (without the need for introducing artificial counter-active sound that comes from active noise cancellation systems).
 
Noise isolating earphones are truly the very best way to protect your hearing while listening to your music.
How sound volume impacts your hearing
Sound volume is measured in decibels (dB), and while most everyday sounds are safe, even brief bursts can cause harm over time. OSHA and other world safety agencies consider 85dB the general threshold for monitoring, limiting safe duration to 8 hours. Volume doubles with every 3 dB increase. As sounds doubles, the safe duration is cut in half, resulting in a safety listening curve. Meaning noise exposure at 88dB would suggest limiting duration to 4 hours, 91dB would be two hours, 94dB would be one hour, 97dB is reduced to 30 minutes, and so on.
 
City street traffic averages 85dB. Inside jet cabins can range from 85 to 91dB (depending on seating location and aircraft type). Typical loud rock concerts range from 100 to 120dB. 
 
We recommend wearing hearing protection for any volumes that exceed 85dB over time. Protect your most important music instrument – your hearing. 
Our passions, our professions... it's in music and audiology. As a result, we understand the critical importance of protecting hearing, especially now that more and more people are wearing headphones for longer and longer periods. It's what ACS world artists and engineers understand.
Why we care »

We're fighting a pop-culture generation of fast-food audio.

There's an inherent problem with those ever-common loose fitting white earbuds (you know the ones)... competing outside sounds. As outside sound comes flowing in (nearly unobstructed), people inherently turn their music up (on average +13dB). Depending on where you are (flying on jet, riding the subway, riding the bus, walking downtown, etc), this can encourage raising your music volume to harmful levels.

Enter noise isolation comfort...

Not to be confused with (active) noise cancellation, noise isolating earphones use form-fitting eartips that create a seal in your ear, signficantly reducing outside volume. This quieting result not only protects your hearing, but allows you keep your music down to a safe and comfortable listening level (without the need for introducing artificial counter-active sound that comes from active noise cancellation systems).
 
Noise isolating earphones are truly the very best way to protect your hearing while listening to your music.
How sound volume affects your hearing 
Sound volume is measured in decibels (dB), and while most everyday sounds are safe, even brief bursts can cause harm over time. OSHA and other world safety agencies consider 85dB the general threshold for monitoring, limiting safe duration to 8 hours. Volume doubles with every 3 dB increase. As sounds doubles, the safe duration is cut in half, resulting in a safety listening curve. Meaning noise exposure at 88dB would suggest limiting duration to 4 hours, 91dB would be two hours, 94dB would be one hour, 97dB is reduced to 30 minutes, and so on.
 
City street traffic averages 85dB. Inside jet cabins can range from 85 to 91dB (depending on seating location and aircraft type). Typical loud rock concerts range from 100 to 120dB. 
 
We recommend wearing hearing protection for any volumes that exceed 85dB over time. Protect your most important music instrument – your hearing. 


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