Auditioning against thousands of fashion clothing designers in a nationwide search for the very best, Heidi Klum’s Emmy nominated TV show “Project Runway,” selected Seth Aaron to compete in season 7. Arguably one of the most charismatic designers the show has seen and certainly gifted in clothing design, Seth’s haute couture styling and quality of craftsmanship propelled him to win the industry judges’ hearts, and ultimately the title as the best runway designer.

“Project Runway" is an internationally syndicated TV show filmed in New York City, where judges Michael Kors and Nina Garcia weigh in on the best and worst of the runway. Hosted by supermodel and fashion maven Heidi Klum, the hit series provides budding designers with an opportunity to launch their careers in fashion, under the watchful eye of mentor and Liz Claiborne Chief Creative Officer Tim Gunn.

Seth Aaron designed clothing can be found at Anne Bocci's Boutique and Gallery in Portland, Oregon. Seth Aaron grew up in California and currently lives in Washington state. 

Official Press Release - Seth Aaron Launch at Maroo (PDF)

Download Press Kit (PDF 27mb) 


In Seth's words...
"You know, we started talking about this idea a little over a year ago, working on one of your photo shoots, and from my initial sketches to the final product customers will get to hold in their hand – I’m just really stoked about it.  I love to think outside of the box, and this project was pure fun.  Working with the whole team at Maroo has been an absolute blast.

I’ve always been fascinated how curves can be accented or created with silhouette and structure, using super fabrics and hardware.

In my line of iPad covers, I avoid fashion trends and focus on innovation, texture, and elements that will make a statement of individuality for years to come.

Fashion should be bold and exciting!
Awesomely yours,